Longines title partner in the SESF Ride to Pride initiative

Saint-Imier, 5.8.2010 - The Swiss Equestrian Sports Federation’s initiative entitled Ride to Pride aimed at promoting the Swiss delegation at the 2010 Alltech FEI World Equestrian Games™ in Kentucky (USA) will enjoy the large-scale support of the famous Swiss watchmaker Longines.

Longines will be eminently present in the various “Ride to Pride by Longines” promotion projects during the lead-up to the departure of the Swiss delegation for Kentucky. The brand will also be actively involved in devising different media campaigns. At the same time, the Swiss delegation will act as Ambassadors of Elegance for Longines during the competitions, aiming at winning medals and gaining high rankings during the 2010 Alltech FEI World Equestrian Games™.

The President of the SESF, Charles F. Trolliet, is delighted: “We are especially looking forward to working closely with Longines for the Ride to Pride by Longines. The company is a strong and competent partner. As a traditional Swiss brand whose values include sportsmanship, elegance and precision, Longines is the ideal partner for the Ride to Pride initiative launched by the SESF and the Swiss delegation that will be riding in Kentucky.”

Walter von Känel, the President of Longines, says: “As a Swiss company, we are keen to support equestrian sports, especially in Switzerland. In this context, we feel that our products and the Longines brand are extremely well placed. Ride to Pride fits in perfectly with Longines’ sponsoring concept and complements our other national and international commitments in the world of equestrian sport. We are keeping our fingers crossed for all the members of the Swiss delegation in Kentucky.”

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